Instagram for Business

Turn Your Instagram Into aRevenue-Generating Machine

Manage DMs, automate comment-to-DM, run campaigns, and let AI handle conversations — all while growing your brand on the world's most visual platform.

Easy-to-use interfaceInstagram Business Account required

Your Store

Active now

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AI response + product card

Why Instagram?

Numbers that prove Instagram is the optimal platform for social commerce and direct communication

2B+

Monthly active users

90%

of users follow at least one business account

150M+

people message businesses every month

70%

of shoppers look to Instagram for their next purchase

44%

of people use Instagram to shop weekly

10x

engagement rate with Comment-to-DM

Arab Region Statistics

Instagram is the #1 social commerce driver in the Middle East

Instagram is the #2 most used social platform in the Arab region (after WhatsApp)

78% Instagram penetration in UAE — one of the highest rates worldwide

72% Instagram penetration in Saudi Arabia (25M+ users)

57% Instagram penetration in Kuwait (3M+ users)

40M+ Instagram users in Egypt — the largest Arab market

63% of Arab consumers discover new products and brands through Instagram

87% of Instagram users in the GCC follow at least one business account

Comment-to-DM campaigns in MENA see 5-8x higher conversion than traditional ads

Instagram is the #1 influencer marketing platform in the Arab region

45% of Saudi & Emirati shoppers have purchased directly through Instagram DMs

Setup & Connection Through Inboxy

Connect your Instagram Business Account in 4 simple steps

1

Go to Instagram Settings

Navigate to Inboxy dashboard > Instagram > Settings. You'll see the Connection tab with a "Connect Instagram" button.

2

Meta Business Login

A secure Meta popup opens. Log in with the account that manages your Instagram Business Account.

3

Select Your Facebook Page

Choose the Facebook Page linked to your Instagram Business Account (Meta requirement).

4

Authorize & Connect

Inboxy validates the connection, encrypts credentials with AES-256-GCM, and configures webhooks for all events.

Connection
Features
AI Settings
Connection status: Connected (green badge)
Instagram username and profile picture
Webhook URL (auto-configured)
Webhook diagnostic tool (tests 4 points)
Rate limit status display (used / 200 per hour)
Disconnect button

Every Instagram DM Type Supported

7 message types to cover every DM communication scenario

Text Messages

Up to 1,000 characters with variable support and quote replies

Images & Video

Send images and video — receive images, video, audio, files, stickers, Reels, and shared content

Quick Replies

Up to 13 buttons with custom payloads for automation routing

Carousel

1-10 scrollable cards with images, titles, and buttons

Button Messages

Up to 3 interactive buttons — URL or postback

Media Templates

Image or video with overlay buttons for promotions

Reactions

Send heart emoji reactions (Instagram limitation: heart only)

Instagram media URLs expire quickly — Inboxy automatically downloads and permanently stores all incoming media.

Hero Feature

Convert Every Comment Into a Conversation

The most powerful Instagram growth feature — automatically send DMs to anyone who comments on your posts or reels

Your Post

Product photo...

Sarah

How much?

Keyword matched
Automatic DM Sent

Wireless Headphones

$79.99

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Public Reply + Hidden
Your Account

Check your DMs! We sent you all the details.

Comment hidden (optional)

One private reply per comment (Meta enforces)

How It Works

1

Customer comments on your post (e.g., "Send me the price!")

2

Inboxy matches the keyword "price" against your rules

3

Sends a rich DM automatically (product card with "Order Now" button)

4

Optionally replies publicly: "Check your DMs!"

5

Optionally hides the comment (prevents public price discussions)

6

Triggers INSTAGRAM_COMMENT_KEYWORD automation for further workflow

8 DM Content Types

Text
Image
Card
Buttons
Quick Replies
Video
Audio
File

Bulk DM Campaigns for Instagram

Send targeted campaigns with 3 message types and real-time analytics

Summer Collection Launch

RUNNING
2,000
Total
1,450
Sent
1,380
Delivered
890
Read
15
Failed
5
Skipped

72% complete

3 Message Types

Text, template (carousel or button), and image

Advanced Targeting

By contacts, IGSIDs, tags, lifecycle stage, or source channel

Send Rate Control

1-20 messages per second with scheduling and pause

Real-time Analytics

Status: Pending, Sent, Delivered, Read, Failed, Skipped

Reusable Carousel Templates

Create, save, and reuse beautiful carousel templates for campaigns and conversations.

1-10 cards per carousel
Title (80 chars), subtitle (80 chars), image, and default action URL
Up to 3 buttons per card (web_url or postback)
Duplicate templates with one click
Usage tracking and search by name

Carousel Preview

Leather Bag

$129

Buy Now

Classic Watch

$199

Buy Now

Sunglasses

$89

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Quick Reply Sets

Create reusable quick reply sets for common conversation scenarios.

Up to 13 quick replies per set — title 20 chars max
Custom payload per button (up to 1,000 chars)
Optional icon image per button
Category organization and usage counter tracking

Product Interest

PricingFeaturesDemoCase Studies

Support Options

Technical IssueBillingAccountReturns

Quick Reply Preview

How can I help you today?
PricingDemoSupportFeaturesContact Sales
Ice Breakers

Conversation Starters for New DM Visitors

Up to 4 ice breaker questions that appear when someone opens your Instagram DM for the first time.

Question text up to 200 characters
Custom payload for automation routing (1,000 chars)
Synced with Meta's Messenger Profile API
Drag-and-drop reordering in dashboard

Your Store

What products are you interested in?
Do you have a question about your order?
Want to book an appointment?
Tell us about your project
Story Mentions

Track & Auto-Reply to Story Mentions

When someone mentions your business in their Instagram story, Inboxy detects it and can automatically respond.

How It Works

Someone mentions @yourbusiness in their story

Mention auto-detected

Configurable delay (0-60 seconds)

Makes the reply feel more natural

Auto-reply via DM

Custom thank-you message or discount code

Conditional Responses (up to 10)

1

Follower — different loyalty reward message

2

Non-follower — follow CTA message

3

Verified — special message for verified accounts

4

Any — default for everyone

847

Total Mentions

142

This Month

138

Auto-replies

96

Unique Mentioners

AI-Powered Instagram DMs

Enable AI agents to automatically handle Instagram DM conversations with seamless handoff to human agents.

AI Agent

Powered by Knowledge Base

Do you have this bag in black?
Yes! The Leather Tote comes in black, brown, and navy. The black version is $129 and currently in stock. Would you like to order?
Yes, how do I order?
I'll send you the ordering link right away!

Leather Tote — Black

$129.00

Order Now

11 Triggers + 7 Actions for Automation

Full Instagram conversation automation with interactive branching and 24-hour window guard

Triggers (11)

Message Received
First Message
Keyword Match
Media Received
Story Reply
Story Mention
Comment Keyword
Button Clicked
Reaction Received
Referral Received
Status Changed

Actions (7)

Send Text
Send Media
Send Quick Replies
Send Generic Template
Send Buttons
React to Message
Reply to Message

Interactive Branching

Send Quick Replies, Send Buttons, and Send Generic Template support automatic branching — the engine pauses, waits for customer tap, then routes to the matching branch.

24-Hour Window Guard

All send actions (except reactions) check the 24-hour messaging window. If expired, the automation routes to a __windowExpired__ branch if available.

Instagram Channel Analytics

1,245

Messages Received

2,340

Messages Sent

87

Active Conversations

3m 12s

Avg Response Time

Story Mention Stats

847

Total Mentions

142

This Month

138

Auto-replies

142/200

Rate Limit

Connection & Security

Access token and app secret encrypted with AES-256-GCM
Webhook signature verification: HMAC-SHA256
4-point diagnostic: subscribed apps, webhooks, page permissions, account info
LRU client cache (100 entries, 30-minute TTL)

Share & QR

Profile Link

Shareable link: instagram.com/{username}

QR Code Generator

Downloadable QR code with "Scan to DM us on Instagram" message

Instagram-Only Features

Features unique to Instagram and not available on other channels

1

Story Mentions — track and auto-reply when your account is mentioned in stories

2

Comment-to-DM — rich automated DMs triggered by post/reel comments (8 DM content types)

3

Ice Breakers — conversation starters for first-time DM visitors (max 4, synced with Meta)

4

Quick Reply Sets — reusable button sets (up to 13 buttons per set)

5

Heart Reactions — Instagram's native reaction system

6

Referral Tracking — detect and track Click-to-Instagram ad arrivals

What's Supported (Incoming vs Outgoing)

Incoming (Receive)

Text, images, videos, audio, files, stickers
Story mentions, story replies
Instagram Reels (shares)
Shared content (posts, profiles)
Quick reply taps, button/postback clicks
Heart reactions
Read receipts, delivery receipts
Deleted messages (flagged in metadata)
Reply-to (quote replies)

Outgoing (Send)

Text messages (1,000 chars)
Images and videos
Quick replies (up to 13 buttons)
Carousel/generic templates (1-10 cards)
Button messages (up to 3 buttons)
Media templates (image/video + buttons)
Heart reactions
Private replies to comments (bypasses 24h window)

Rate Limits

200 messages per hour per Instagram Business Account — Redis-based sliding window (atomic Lua script). Automatic enforcement on all sends and campaigns. Rate limit status API: used/limit/remaining/reset time.

Start Turning Instagram Into a Revenue Machine Today

Connect your Instagram Business Account and turn comments, DMs, and story mentions into instant sales — with AI and full automation.